5 free online marketing tools to grow your influence

(BPT) - Do you want to grow your business online and get more traffic?

Check out the following top 5 free online marketing tools and how to use them to grow your business online.

1) Increase your SEO with the HOTH keyword research tool

The HOTH has a substantial number of free tools for SEO (Search Engine Optimization) to help you rank higher in search engines and get more free traffic.

If you want more traffic, it’s important to find keywords that your customers are searching for and optimize your website for these words and phrases. You can use The HOTH Keyword Research Tool to find keywords to use. Just input a keyword to start, and the tool will give you a ton of variations and related keywords, along with detailed metrics like cost per click, competition (difficulty) and search volume.

2) Social media automation with Buffer

Buffer is a social media management tool that allows you to post to all your social networks at once. Its simplicity and user-friendly interface make this the tool for the job.

With buffer, you can automate posting, schedule future posts and measure your social media performance all in one.

3) Get more email subscribers with OptinMonster

OptinMonster is a popup software that helps you grow your email list and increase your website conversions. This helps turn your existing traffic into leads, conversions and sales.

All you need to do is create a new popup with an offer like “Join our email list” or “Get a free guide” and your visitors will input their email address.

4) Email marketing with Mailchimp

Mailchimp allows you to build an email list and communicate with your customers and prospects. You can send email campaigns and automation sequences to hundreds or thousands of people with this simple interface.

Email marketing is one of the most powerful ways to stay in touch with your customer base.

5) Design graphics with Canva

Canva is a well-rounded design tool that you can use to edit photos and create custom graphs and prints. Its simplicity and ease of use make it a great choice for designing simple graphics quickly.

With Canva for work, you can take control of your brand and create designs that leave your viewers in awe.

By using each of these tools, you’ll be able to effectively market your business online with conversion optimization, social media marketing, email marketing, SEO and more.

Help us save student newsrooms

In conjunction with Save Student Newsrooms day on April 25, we launched our $3,500 campaign to provide our newsroom with some of the tools and resources needed to compete in the digital world.

We are asking for your generosity at this time to help us update our multimedia equipment.

We have not been able be purchase any multimedia equipment since 2013 and are working with lenses that are 17 years old. Unfortunately, we often rely on students using their own equipment.

Your donations will not only help Emerald Media Group produce better content, but it will also better prepare our student journalists for professional positions by giving them opportunities to use state of the art equipment.

Thank you for your continued support and commitment to the Emerald Media Group and our student journalists.