Engagement Producer: Reporting the news is only half the battle. Making sure it gets in the hands of the people who need to read it is just as important. An engagement producer plays an integral role in the distribution of the news on social media. This can be through creating social posts, breaking the news, or engaging with your audience. Engagement producers:

  • Create and schedule social media posts each day to be posted on all the Emerald's social media platforms: Facebook, Twitter, Instagram, Instagram Story.

  • Work with other desks to help enhance stories with social components and maximize social push.

  • Go to events when possible to help break the news or live tweet.

  • Work on one big social media campaign a month.