Idea Industry: 84 Lumber and the bait and switch setting women back in corporate leadership

On this episode of the Emerald Podcast Network’s Idea Industry series, Franziska Monahan and Emily Kalei revisit 84 Lumber’s controversial Super Bowl advertisement and discuss the consequences of the “bait and switch” in the ad industry.

Hear Franziska and Emily’s original conversation on Super Bowl ads here.


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Franziska Monahan

Franziska Monahan