Rita Ora and Adidas team up for 2015 fashion season
Rita Ora, a 23-year-old British singer and actress, will be showcasing her next role as a fashion designer. Ora has teamed up with Adidas for an upcoming collaboration that is set to launch online and in stores on May 1.
Most recently, Ora has been seen modeling her collection on Instagram — showcasing her one of a kind designs to her 2.1 million followers.
“I’m a massive fan of the brand,” she told Women’s Wear Daily. “I grew up working at a sneaker store when I was 16 and am a huge sneaker head. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”
Her collection will be made up of five different mini collections (capsules) named “Black,” “Pastel,” “Colourblock,” “Spray” and “Roses.” It was have a mix of footwear, accessories and clothing. Prices are said to range from $30 to $500 for the leather varsity jacket.
The Adidas Originals are a direct reflection of Rita herself. The inspiration of the collection is from her trip to Asia and her time in London and New York.
“I’m quite a tomboy so I wear a lot of loose fitting, boxier cuts that are sort of defined by sports, American culture and street wear,” she told Teen Vogue in an interview. I wanted to keep those influences that I grew up wearing, but overlay them with these Asian patterns, colors and symbols. I thought that contrast was amazing.”
If you miss the May 1 launch date, don’t worry. Her Adidas collaboration will continue for three seasons ending in fall 2015.
Follow Hailey Geller on Twitter @hgeller30
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