Arts & CultureFashion

Modern American resort wear hits the racks at Target



The partnership we have all been waiting for: Lilly Pulitzer for Target.

The iconic Lilly Pulitzer brand was founded in 1959 by well, Lilly Pulitzer herself. Lilly at the time was a stylish Palm Beach hostess and socialite. Her name became known when she began selling her dresses at a juice stand, alongside her husband’s fresh orange juice.

Jackie Kennedy, the Vanderbilt’s and Rockefeller’s were just a few of her elite clients who sported the classic pink and green prints. Lilly Pulitzer is famous for once saying, “Style isn’t just about what you wear, its about how you live.”

Lilly Pulitzer died in 2013 at the age of 81, but the queen of resort chic lives on through the continued success of her brand.

The 250-piece Lilly Pulitzer collection includes 15 exclusive prints inspired by archival artwork for apparel, accessories and shoes for women of all ages. The Lilly home department will be packed full of your everyday beach gear, travel must haves and chic decorative glassware.

The prices range from $2-$15, including more than 200 items under $30. Her retail prices are normally around $200+ so this is an opportunity you should not miss out on. The clothing collection will include plus sizes and sizes for young girls.

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Anderson, senior vice president, apparel and accessories, in the Target A Bullseye View release. Lilly Pulitzer was a clear choice for the company — she gives women of all ages, shapes and sizes the unique opportunity to wear timeless boldly printed shift dresses while staying incredibly fashionable.

“The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection,” said Jane Schoenborn, Lilly Pulitzer’s vice president of creative communications told CNN.

Modern American resort wear will hit the racks at all Target stores in the U.S. and Canada beginning April 19.

Get ready to make a run for your local Target store. It has been said that the items will be selling out on opening day.

Check out the campaign video here!

Follow Hailey Geller on Twitter @hgeller30


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Hailey Geller

Hailey Geller

Hailey is currently a fashion writer for the Emerald's Arts & Culture desk. She was previously the health and safety reporter for the Emerald's News desk.