Dutch Bros Coffee gives back to the community through UO Greek philanthropies
At Gamma Phi Beta’s Crescent Classic, sorority sisters handed out stacks of all-you-can-eat pancakes and attendees washed them down with Dutch Bros Rebels. Dutch Bros employees happily passed around free beverages while dancing to music Gamma Phi Beta blared. The sorority didn’t have to pay Dutch Bros for any of the drinks.
Anyone familiar with Dutch Bros Coffee knows the company’s dedication to giving back to the community, but UO Fraternity and Sorority Life witnessed this first hand.
Dutch Bros has participated in multiple different Fraternity and Sorority Life philanthropic events this year at no cost to the chapters planning these events.
“Philanthropy is a big part of what we do. If you’re familiar with us at all you know our identity is largely made up of giving back to the community,” Dutch Bros Creative and Public Relations Director, Dan Buck said.
Senior and computer science major Christina Watkins was responsible for setting up an event with Dutch Bros last December as Chi Omega’s former philanthropy chair.
“The process was pretty simple. They were at a Greek Week block party and I went up to talk to them. About a month ahead of time, I just filled out a form and someone called me back and we were set,” Watkins said.
The impact that Dutch Bros make on student participation is significant.
“I think Dutch Bros has a name for itself and it helped us draw in people that were more familiar with them than with us,” Watkins said. “It gave people something to take away other than the philanthropic aspect.”
Dutch Bros frequently participates in events similar to these both in and out of the Fraternity and Sorority Life.
“We do a ton of events from Relay for Life to fundraisers for individuals,” Buck said. “Those kinds of give backs … there’s almost not a day that goes by without us doing some kind of fundraiser.”
Dutch Bros annually has three company-wide give backs, but each individual franchise handles its own local events in their community.
Kambria Sauer, a Public Relations specialist for Dutch Bros, explained that giving back to the community is worth it despite the potential loss of revenue.
“Dutch Bros isn’t about the numbers, we want to be involved in the community and the best way to do that is to give back and make the community a better place,” Sauer said. “We care about each individual customer and that helps customer loyalty because they want organizations in their community that care about where they live.”
“I adore them. They are amazing and such a great company. They are always there to help and it’s incredible,” Luisa Tolson, who arranged Dutch Bros’ participation in the Crescent Classic, said.
Not only does Dutch Bros support community outreach and charity work, but they support college students.
“We love young people and we want to support them,” Buck said. “We’re huge advocates of higher education.”
It is apparent that Dutch Bros employees enjoy what they do and take pride in giving back.
“Our corporate philosophy is all about family. We consider ourselves a family here at Dutch Bros,” Buck said. “The power of family and the solidarity of family … Our customers and communities are extensions of that family and we take care of our own.”
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