White Stag sign debate remains unresolved

Leslie Montgomery

The debate over the signage on the Portland White Stag building remains unresolved after a Portland City Commission hearing with the University on Monday.

The University owns the building, and has asked to change the historic “Made in Oregon” sign to simply read “Oregon,” along with a neon University “O” logo on an adjacent water tower. Portland’s Bureau of Developmental Services has denied this request, saying that the changes will have a negative effect on the historic Old Town area.

Monday’s meeting was intended to resolve this dilemma and finalize both of the signs’ designs. The meeting, which concluded in less than an hour, simply resulted in the city giving both involved parties an extension period to work further on the issue.

“The University and city said that they were ‘still considering their options,'” said city planner Mark Walhood, who attended today’s meeting. The resolution date has been extended until a Sept. 14 hearing to determine the sign’s future.

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