"We have moved away from sexualized marketing," said Mackenzie Bruce, a spokeswoman for Abercrombie & Fitch told Adweek. "Today, our marketing has undergone a significant evolution. We are using mostly color images and are focused on showcasing product and trends." (Creative Commons Archive)
FashionWknd

Abercrombie & Fitch ditches the abs

The infamous brand Abercrombie & Fitch has changed their brand for the better. Expect to see plus sizes, less fragrant Fierce cologne and brighter lit store.

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Betty Draper of Mad Men is most often in full skirts with a matching blouse and a silk scarf as her major accessory- definitely a Grace Kelly look. (Courtesy of AMC)
FashionFilm & TVWknd

Fashion inspiration from the shows we love

New York City sets the scene for some of our favorite TV shows, showcasing the lives of trend-setting characters acting as trailblazers in the fashion world.

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The Nike F.C. Collection includes jackets, tees, sweatpants and shoes and is currently available online and in select Nike stores. (Creative Commons Archive)
FashionWknd

Here’s what to expect from Nike this summer

Nike is hitting summer strong with five collections not to miss out on. From unique prints to shoes designed for Kevin Durant, Nike enthusiasts will be excited.

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FashionWknd

Thakoon and Kohl’s team up for spring 2015 collection

Kohl’s is one of the leading department stores in the United States with 1,164 stores in 49 of the 50 states. At the end of April, they announced their collaboration with fashion designer Thakoon Panichugul with a limited-edition collection. Thakoon Panichugul was originally born in Thailand and raised in Omaha, …

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H&M has teamed up with the Coachella Valley Music and Arts Festival to showcase a line of men's and women's clothing geared to the festival goers. This is H&M's sixth year as a sponsor for the well-known festival, which is held each year in Indio, California. (Courtesy of H&M media release)
FashionWknd

Festival Fashion Guide — just in time for Sasquatch!

The festival season is in full gear and so are the fashion trends. Here is a festival fashion guide just in time to grab last minute items before Sasquatch.

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FashionVideo

Video: Spring fashion trends found on campus

Sunglasses, shorts and skirts! Escaping thick sweaters and long rain boots of winter, University of Oregon students talk about their go-to spring fashion advice, trends and styles on a sunny day in Eugene.

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Andreja Pejic is a model and transgender woman. She walked in her first fashion show as a transitioned woman in  Giles Deacon's fall 2015 show. (Creative Commons)
FashionWknd

Making a difference: Representations of the LGBTQ community in fashion and advertising

In honor of Pride Week, it is only fitting to honor those who are making a difference and advocating for the LGBTQ community. Clean & Clear made transgender teen Jazz Jennings  the face of its #SeeTheRealMe campaign. The campaign asks people to share their personal stories through social media. Jennings shared …

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FashionVideo

Small Business Saturday: Area 51/50 Clothing

With his vintage fashion skills, Loren Hill started his business from a small pop up shop into a storefront offering eclectic attire and trinkets. His inspiration for the shop has stemmed from the arts, culture and the community of Eugene. Hill stocks his shop weekly with a wide variety of styles …

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EventsFashionWknd

Preview: Fashion fights human sex trafficking at the Ethics Fashion Show

This Saturday, May 9, ETH-ICS clothing retailer is teaming up with UO students to put on a fashion show for a good cause: The fight against human sex trafficking. ETH-ICS is a leader in ethical and socially conscious brands in the world. The fashion retailer was established in Trondheim, Norway and cultivated here …

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Hillary Clinton finally announced that she is indeed running for president in 2016, Sunday. Clinton is currently the only major democratic nominee. (Creative Commons Archive)
FashionWknd

Hillary Clinton’s Fashion Timeline

Hilary Clinton is now running in the 2016 Presidential race but her style is more than just a pant suit. Since the ’90s and her husband’s presidental career, her style has become iconic giving a preview into her future wardrobe if she becomes president.

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Want to pay $88 for a pair of shoes with poop all over them? Now's your chance. (Betabrand)
FashionWknd

10 reasons why emojis should leave the fashion world immediately

Stop trying to make Emoji fashion happen. It’s not going to happen.

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FashionWknd

Rita Ora and Adidas team up for 2015 fashion season

The Adidas Originals are a direct reflection of Rita herself. The inspiration of the collection is from her trip to Asia and her time in London and New York.

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FashionWknd

The sun is out and so are new spring shoes

Step into spring with the latest shoe trends from flatforms to going back in time and making clogs popular again.

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In 2006, Boohoo gave consumers the opportunity to connect online and shop. "We had lots of winners. Every season something would hit," said co-founder Carol Kane. (Screen grab courtesy of Boohoo)
FashionWknd

Welcome to the revolution of fast fashion

Fast fashion is a term coined in the 1990s to describe designs that move quickly from the catwalk to fashion retailers in order to capture current fashion trends.

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The 250-piece Lilly Pulitzer collection includes 15 exclusive prints inspired by archival artwork for apparel, accessories and shoes for women of all ages. The Lilly home department will be packed full of your everyday beach gear, travel must haves and chic decorative glassware. (Logos courtesy of Target & Lilly Pulitzer)
FashionWknd

Modern American resort wear hits the racks at Target

The partnership we have all been waiting for: Lilly Pulitzer for Target. The iconic Lilly Pulitzer brand was founded in 1959 by well, Lilly Pulitzer herself. Lilly at the time was a stylish Palm Beach hostess and socialite. Her name became known when she began selling her dresses at a …

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First things first, divide your clothes into three piles: yes, no and maybe. This can be done for shoes too. If you haven't worn it in the last six months, ask yourself whether it's really worth keeping. (Natalie Hardwick/Emerald)
FashionWknd

How to Spring Clean Your Closet

Organizing your closet is a task in itself. Then you have to decide what is worth keeping and what needs to be given away or even thrown away. Have one of your closest friends by your side during this tedious process. They know your closet just as well as you …

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Clothes Horse store owner Ann Hathaway checks through clothing that a customer is looking to sell to her. The Clothes Horse is located only a few blocks from campus on 13th Avenue and Pearl Street. (Taylor Wilder/Emerald)
Cover StoryFashion

Ann Hathaway and the Clothes Horse

Ann Hathaway never stops moving. She folds and unfolds clothes while speaking, gestures with her hands and moves to straighten any wayward purses. She stops to fix hangers sticking out at angles, to talk to women as they step out of dressing rooms or to pull an item they’re interested …

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H&M has teamed up with the Coachella Valley Music and Arts Festival to showcase a line of men's and women's clothing geared to the festival goers. This is H&M's sixth year as a sponsor for the well-known festival, which is held each year in Indio, California. (Courtesy of H&M media release)
Fashion

Spring into style with these upcoming collaborations: H&M and Coachella, Tori Praver and Target

H&M will be releasing a Coachella-inspired fashion line, while Target is set to introduce a swimsuit line by Tori Praver.

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World renowned Japanese designer Chitose Abe is the mastermind behind the project. Her urban and sporty designs have been changing the face of the fashion industry since the founding of her brand Sacai in 1998.
Fashion

New fashion collaboration, NikeLab X Sacai, redefines sporty chic

Nike partners with four different designers to refresh the look and feel of the women’s collection starting first with NikeLab x Sacai collection.

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There are many new trends people are into this March including long jackets, fitted joggers, and light kimonos. (Photos courtesy of Pinterest)
Fashion

Spring into style with these five fashion trends

Spring into spring with 5 style trends that will keep you stylish and comfortable.

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My style is filled with basics. I also love muted tones — specifically, gray. I love playing with different gray tones and values overall. (Natalie Hardwicke/Emerald)
FashionWknd

Closet profile: Matthew Kimball rocks achromatic style

Matthew Kimball, a 4th-year junior product design major from Medford, Oregon, was wearing all muted tones, contrasting with his outgoing personality. His outfit consisted of a plain t-shirt, a light gray jacket, black pants, a black, slightly distressed leather messenger bag and deep gray socks tucked into light gray and burnt orange …

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FashionWknd

Nike celebrates International Women’s Day with a new collection

Nike has been killing the style game this year with a trend-setting collection launching a couple times each month. This month, in honor of International Women’s Day, Nike is launching its Women’s City Collection with six beautiful new Nike Air Max 1 Ultra designs.  These athletic shoes each feature three floral …

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Portland native and Oregon sophomore Anold Khamphouny's favorite item in his closet is his fishtail parka. (Cole Elsasser/Emerald)
FashionWknd

Closet profile: Anold Khamphouny sports “high-end” street wear

Sophomore Anold Khamphouny breaks down his style influences and the best place to buy high-end men’s fashion without having to pay the price. Eugene may not have readily available fashion forward items but Anold found Portland to be great for your fashion fix.

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FashionFilm & TVWknd

The 10 best-dressed celebrities who graced the 2015 Oscars red carpet

On Feb. 22, the 87th annual Academy Awards, better known as the Oscars, were televised in more than 200 countries, honoring the film industry’s achievements over the past year. Rain decided to hit the red carpet that night too, causing umbrellas to be in full force. You might ask yourself what goes into all …

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Sisters Brianna and Cailie Mitchell, who run the popular online vintage clothing store "The Pulp Girls", believe that unlike new clothes, vintage clothes carry a history with each new owner because they have already been lived in.
FashionWknd

Mom jeans, grandma’s pearls and granddad’s clothes: Is fashion doing a #throwback?

By Hannah Steinkopf-Frank When Macklemore sang, “I wear your granddad’s clothes / I look incredible,” he was not just making a joke about used clothes, but commenting on the phenomenon of recycling older fashion styles. While this “throwback” trend can be found throughout popular culture, it is arguably most prevalent …

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The Red Wing Shoe Company, based in Red Wing, Minnesota, has been making superb boots since 1905, and they still do it by hand. (Gordon Friedman/Emerald)
FashionWknd

Review: Red Wing boots revive quality footwear traditions

Footwear designer Christian Louboutin said, “A shoe has so much more to offer than just to walk.” My mom, as I tried on a pair of classless rouge wingtips, said, “Your feet walk into the room first! Don’t be too loud!” Footwear says a lot about a person. But what …

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FashionWknd

DIY: Banish bras with bralettes

Lately, this trend has been popping up everywhere and on everyone. Bralettes are basically as comfortable as a sports bra, except fashion-wise they’re a step up. They may not be as supportive as a regular bra, but they are give any outfit a spot of cute detail. You can layer them …

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FashionWknd

Festive fashion: Classy Valentine's Day outfits for anyone — single or taken

Choosing an outfit for Valentine’s Day can be a struggle, regardless of your relationship status. Whether you’re going on a date, going to a party or having a girls’ night out downtown, here are some festive outfit ideas to get your fashion gears turning. The first outfit is for all the …

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FashionWknd

5 fashionable websites to upgrade a man's style

Its no secret. Ladies appreciate a man with a good sense of fashion. Luckily for us, our campus is filled with trendy guys. So if you’re looking to define your style or find some inspiration, check out these websites to keep you looking dapper all throughout winter term. 1. Hypebeast.com Hypebeast is a magazine, but they also run a killer website. …

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FashionProfileWknd

Designer spotlight: Austin Gebhard from Check

Check it, the Check clothing line that is. Advertising major Austin Gebhard created Check four years ago, and now his clothing is sold in stores in Portland and online. “I have always been really into action sports and I have always had an obsession with vintage apparel so there’s a …

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