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Emerald launches new, improved dailyemerald.com

A new format should make reading the paper online easier

by Michael Calcagno | Online Editor

PUBLISHED ON 2/18/08 IN Pulse
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At the new dailyemerald.com you'll find an updated, more fluid look and feel to the overall design and layout of the Web site. There will now be a dominant story every day along with other top news, sports and pulse stories organized in a way that flows and is easier to digest. The new site packs much more of a punch above the scroll and the goal is to give the most news in the most organized fashion to readers.

In addition to the structural changes, there are also some practical enhancements: a complete PDF archive of the Emerald dating back to when we first started posting our print edition online and more, bigger and better videos, photo slideshows and multimedia presentations.

There will also be new bloggers and even more original content posted exclusively online. You can still read blogs from news, sports and pulse reporters, but we've added a graphic design blog and there will be updates more frequently throughout the week. You'll also find a complete calendar listing of news and entertainment events, an updated classified system and photos that never made it into the print edition.

In the "Newspaper Designer's Handbook," design guru Tim Harrower talks about "shovelware," newspapers that simply do the bare minimum, posting only the stories and photos that run in the paper online - once a day, at the end of the night - without care of the presentation or any enticement for readers to log on. We do not want to be one of these newspapers.

It has taken the newspaper industry a long time to catch on, and some larger newspapers still fall flat where the Web is concerned. The Emerald is always enhancing and trying to provide the most it can for its readers. As always, feedback is encouraged as the redesign is tweaked to fit the way you want to read your news.

email@dailyemerald.com
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