Recently, I've been working to get Coke to help educate the public about the plight of the polar bear, their unofficial mascot. What we're asking isn't very difficult for a company that can spend $2.6 million on a super bowl ad. But so far, Coke has been mum. Listing the polar bear under the Endangered Species Act would give us a bunch of new tools to help stop global warming. And since Coke has essentially made the polar bear its mascot, it only makes sense that they help out.
If Coke were to put a little info about the polar bear and global warming on each of their cans between now and April, we'd educate millions about the problem, and get tens of thousands involved. It would be huge. But, so far, Coke has been silent.
That's why I want to stir up a little media attention around the issue. Hopefully, Coke will take notice of this message and put its strong influence in a place which would do much to curb our planet's current problem.
Diane Heath
Bend, Oregon
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